BEHIND THE SCENTS
The artists behind Elementa, bringing decades of expertise, imagination and emotion to the interpretation of the five elements through fragrance.
CAELI
Benoît Vittet
French Perfumer · Head of Perfumery, Jean Niel
French perfumer Benoît Vittet, Head of Perfumery at the historic French fragrance house Jean Niel, brings more than two decades of expertise to the art of fragrance.
His approach combines technical mastery with a sensitivity to emotion and memory, expressed beautifully in Caeli, his interpretation of Air; luminous, weightless and evocative, like a fleeting presence carried on the breeze.
IGNIS & AQUA
Hamid Merati-Kashani
German-Iranian Perfumer · Principal Perfumer, dsm-firmenich
Hamid Merati-Kashani, Principal Perfumer at dsm-firmenich, draws on his German- Iranian heritage and an early fascination with the rose fields of Isfahan to create fragrances of depth, character and memorability.
With 20 major fragrance wins recognised by dsm-firmenich, his creative vision comes to life in Ignis and Aqua, interpreting the intensity of Fire and the serenity of Water.
AETHER
Ilias Ermenidis
Greek Perfumer · Principal Perfumer, dsm-firmenich
Greek perfumer Ilias Ermenidis, Principal Perfumer at dsm-firmenich, has devoted
almost four decades to the art of fragrance, following his early fascination with scent between Istanbul and Athens and his perfumery training in Paris.
With 21 major fragrance wins recognised by dsm-firmenich, his imagination and love of art find expression in Aether, an ethereal exploration of the intangible and unknown.

